Jack Link's Beef Jerky - "Carpool"

Carmichael Lynch

Carmichael Lynch Minneapolis, Estados Unidos

8653

Marca: Jack Link's Beef Jerky
País: Estados Unidos

Anunciante: Link Snacks Inc.

Título	Carpool
Agencia	Carmichael Lynch
Campaña	Snackin' with Sasquatch
Anunciante	Link Snacks Inc.
Marca	Jack Link's Beef Jerky
Fecha de primera difusión/publicación	2012 / 6
Sector Empresarial	Comida
Lema	Feed Your Wild Side
Sinopsis	Carmichael Lynch is putting beloved Jack Link’s brand mascot Sasquatch in unfamiliar territory in its latest effort for the brand, showing that jerky is way more than an outdoorsman’s snack. The new “Snackin’ with Sasquatch” campaign puts Sasquatch in all new scenarios and environments, but maintains what fans of the Effie-winning “Messin’ with Sasquatch” campaign have loved all along: funny interactions with snack-hungry jerky fans. The biggest problem with fame? Forgetting where you came from. Just ask Marky Mark. Or Barry Manilow. Sasquatch, however, is no Marky Mark, and tends to be his ol’ loveable, untamed self whether in the forest, or in, say, a woman’s neighborhood book club meeting. “Snackin’”, CL’s latest :15 Jack Link’s campaign proves the old adage that that while you can take a Sasquatch out of the wild, you can’t take the wild out of Barry Manilow.
Filosofía
Problema
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Más información	www.jacklinks.com
Montaje	HutchCo Technologies
Responsable de la creación	Dave Damman
Director artístico	Brad Harrison
Senior Copywriter	Tim Blevins
Senior Copywriter	William Bloomfield
Ejecutivo de cuentas	Sofya Guterman
Director de cuentas	Holly Wheeler
Productora	Morton Jankel Zander (MJZ)
Realizador	Rocky Morton
Postproducción	Rabbit Content
Efectos especiales	Rabbit Content
Producción musical	Black Iris Music