Hertz - "Cleaned Out "

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

16109

Marca: Hertz
País: Reino Unido

Anunciante: Hertz

Título	Cleaned Out
Agencia	adam&eveDDB
Campaña	Cleaned Out
Anunciante	Hertz
Marca	Hertz
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Accesorios y servicios de automoción
Lema	You can take everything with Hertz Van Rental
Sinopsis	The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.
Medio	Televisión
Duración	66 seconds
Sonido	String and Tins
Responsable de la creación	Ben Priest
Director de cuentas	Emma Abrahams
Planificador de cuentas	David Mortimer
Director ejecutivo de creación	Richard Brim
Director ejecutivo de creación	Ben Tollett
Director creativo	Matt Woolner
Director creativo	Steve Wioland
Miembro del equipo creativo	Frances Leach
Miembro del equipo creativo	Christopher Bowsher
Productor de la agencia	Richard Adkins
Realizador	Guy Shelmerdine
Director de fotografía	Rob Hardy
Montador	Andy McGraw
Montaje	Stitch
Postproducción	MPC
Director de producción	Fiona Martin
Productor	Molly Pope
Sound Designer	Andy Stewart