| Título | More Than a Game |
| Agencia | adam&eveDDB |
| Campaña | FIFA 18 Launch |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports FIFA18 |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Consolas de videojuegos |
| Sinopsis | The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Mean Demeanor (El Tornado Mix) |
| Montaje | Trim Editing |
| Audio Post Production | Factory Studios |
| Actor /Celebridad | Cristiano Ronaldo |
| Actor /Celebridad | Antoine Griezmann |
| Actor /Celebridad | Roberto Carlos |
| Actor /Celebridad | Dele Alli |
| Actor /Celebridad | Run the Jewels |
| Actor /Celebridad | James Harden |
| Actor /Celebridad | Hjerpseth |
| Actor /Celebridad | Castro1021 |
| Actor /Celebridad | wroetoshaw |
| Actor /Celebridad | Indi Cowie |
| Actor /Celebridad | Freekickerz |
| Actor /Celebridad | Off-Foot |
| Actor /Celebridad | 8bit-Football |
| Director de publicidad | Anthony Doyle |
| Director de publicidad | David Jackson |
| Director de publicidad | Paul Marr |
| Group Chief Creative Officer | Ben Priest |
| Responsable de la creación | Richard Brim |
| Director creativo | Tim Vance |
| Director creativo | Paul Knott |
| Miembro del equipo creativo | Tim Vance |
| Miembro del equipo creativo | Paul Knott |
| Miembro del equipo creativo | Rasmus Smith-Bech |
| Miembro del equipo creativo | Jonas Roth |
| Productor de la agencia | Sian Parker |
| Productor adjunto agencia | Christopher Battye |
| Planificador de cuentas | Martin Beverley |
| Planificador de cuentas | David Mortimer |
| Chief Executive Officer (CEO) | Mat Goff |
| Managing Partner | Dylan Davenport |
| Director de cuentas | James Derrick |
| Responsable de cuentas de agencia | Max Sullivan |
| Diseñador | Alex Fairman |
| Tipógrafo | Alex Fairman |
| Media Planner | Robbie McCawley |
| Media Planner | Tony Medio |
| Media Agency | Starcom MediaVest |
| Productora | Smuggler |
| Productor ejecutivo | Fergus Brown |
| Productor | Emma Butterworth |
| Realizador | Adam Berg |
| Director de fotografía | Erik Sohlström |
| Director de fotografía | Mattias Drugge |
| Director de fotografía | Simon Chaudoir |
| Montador | Paul Hardcastle |
| Montador | Dave Davis |
| Postproducción | The Mill London |
| Colorista | Dave Luddy Ludlam |
| Music Supervision | Raphaella Lima |
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