Liebig - "Eat Your Tweet"

CLM BBDO

CLM BBDO Boulogne Billancourt, Francia

8782

Título	Eat Your Tweet
Agencia	CLM BBDO
Campaña	Eat Your Tweet
Anunciante	Continental foods
Marca	Liebig
Fecha de primera difusión/publicación	2019 / 12
Sector Empresarial	Sopas, relleno, salsas precocinadas
Sinopsis	In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
Medio	Redes Sociales
Duración	124 seconds
Director creativo	Benjamin Dessagne
Director creativo	stephane santana
Copywriter / Art Director	Ronan Coursin
Copywriter / Art Director	Damien Veillet
Director artístico	Francis Pluntz
Head of TV	Isabelle Darroman
Strategic Planning Director	Corentin Monot
Account Manager Director	Meigge Sauvaget
Account Manager Director	Ani Radonova
Jefe de cuentas	Antoine Victor
Productor	Pierre Boudin
Postproducción	Laurianne Fréguin
Planificador estratégico	Bastien Beuriot
Planificador estratégico	Margaux GRENOUILLOUX
Head of Social Media	Fabio Iazzetta
Social media consultant	Youcef BOUALEM
Communication and PR Manager	Marion Weill-Collange
Influencer Manager	Fanny SACHOT