Saharath Sawadatikom
Managing Director, Creative and Partner at CJ Worx
Bangkok, Tailandia
TítuloYoung Man and The Seal
Agencia
Campaña Young Man and The Seal
Anunciante Krungthai Bank
Marca Krungthai Bank
Fecha de primera difusión/publicación 2018
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Filosofía
‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
Medio Interactivo
Duración
Director ejecutivo de creación
Social Copywriter
Director creativo adjunto
Director creativo adjunto
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Strategic Planner
Project Manager
General Manager
Media Agency
Account Director
Associate Digital Media Planning Director
Digital Media Planner
Digital Media Planning Assistant
Communication Manager
Ejecutivo de cuentas
Productora
Director
Assistant Director
Productor ejecutivo
Director de fotografía

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