Título | Young Man and The Seal |
Agencia | CJ Worx |
Campaña | Young Man and The Seal |
Anunciante | Krungthai Bank |
Marca | Krungthai Bank |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Filosofía | ‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. |
Medio | Interactivo |
Duración | |
Director ejecutivo de creación | Saharath Sawadatikom |
Social Copywriter | Maytaporn Mujjalinkool |
Director creativo adjunto | Chalotorn Nuanthong |
Director creativo adjunto | Vuttichai Chongsanguan |
Director artístico | Nida Techakitteranun |
Director artístico | Saharath Sawadatikom |
Director artístico | Chalotorn Nuanthong |
Responsable de conceptos / redactor | Nawaporn Suetrong |
Responsable de conceptos / redactor | Vuttichai Chongsanguan |
Strategic Planner | Saris Trakarnsrisunun |
Project Manager | Autcharawan Laohachataroop |
General Manager | Chawana Keeratiyutamonkul |
Media Agency | Spore Bangkok |
Account Director | Nakharin Uthaichalanon |
Associate Digital Media Planning Director | Khwanchanok Poochaiwattananon |
Digital Media Planner | Pacharaponr Wongwithoothai |
Digital Media Planning Assistant | Thanakorn Sangchan |
Communication Manager | Theerawut Sathitphattarakul |
Ejecutivo de cuentas | Monsinee Nareephot |
Productora | The Film Factory Ltd. |
Director | Taya Soonthonvipat |
Assistant Director | Wityawat Lakam |
Productor ejecutivo | Rewat Vorarat |
Director de fotografía | Chankit Chamnivikaipong |