46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Países Bajos

9349

Marca: 46664/Coca-Cola
País: Países Bajos

Anunciante: Coca-Cola Company

Título	Make Everyday Special
Agencia	WE ARE Pi
Campaña	Make Everyday Special
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Bebidas gaseosas
Lema	Make everyday special for less than five euros
Sinopsis	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
Filosofía	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Medio	Televisión
Duración	31 seconds
Banda Sonora	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Director creativo	Barney Hobson
Director creativo	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Managing Director	Alex Bennett Grant
Managing Partner	Patrick Garvey
Responsable de cuentas de agencia	Sam Speed
Strategy Director	Jessica Perri
Productor ejecutivo	Kimia Farshidzad
Director de proyectos	Ambar Surastri
Business Affairs	Barrie Williams
Productora	Hazazah
Realizador	Billy Pols
Director de fotografía	Wouter Westendorp
Productor delegado	Cynthia Fidder
Director de producción	Tjalf Melle
Montador	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Música	Kilomash - “I’ll be on that new $@#%”
Música	Chris de Burgh - “Lady in Red”