Butterfly children - "Guitare"

GGK MullenLowe

GGK MullenLowe Vienna, Austria

3223

Título	Guitare
Título (Lengua original)	Gitarre
Agencia	GGK MullenLowe
Campaña	Butterfly children - Debra
Anunciante	Debra
Marca	Butterfly children
Posted	May 2008
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	This is what life feels like to butterfly children.
Lema (Lengua original)	So fühlt sich das Leben für ein Schmetterlingskind an.
Sinopsis	Epidermolysis Bullosa, known as EB, is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction, often from everyday activities. The youngest sufferers are called butterfly children because their skin is as fragile as a butterflys wing. A life with this disease is extremely painful.
Filosofía	We relied on cooperations for airing the campaign. Therefore there was no main focus on media-planning for this campaign, but we managed to achieve airings in Print, TV and billboards in December.
Problema	The main objective of the campain is to create awareness for EB and generate donations. Without stigmatizing all relevant people by using repulsive images the campaign shows in a very subtile way how life feels to a butterfly child.
Medio	Prensa y publicaciones
Director artístico	Hannes Böker
Director artístico	René Pichler
Responsable de conceptos / redactor	Michael Grill
Responsable de conceptos / redactor	Werner Bühringer