Lemsip - "'There For You', Lemsip"

Havas London

Havas London London, Reino Unido

7877

Marca: Lemsip
País: Reino Unido

Anunciante: Reckitt Benckiser

Título	'There For You', Lemsip
Agencia	Havas London
Campaña	There For You
Anunciante	Reckitt Benckiser
Marca	Lemsip
Fecha de primera difusión/publicación	2018 / 10
Sector Empresarial	Publicidad y comunicación
Lema	‘There For You’: Lemsip gets a revamp in new TVC
Sinopsis	Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip's new character has been reinvented for the first time in ten years, with character design by Smoke & Mirrors
Filosofía	The sequel to Havas London’s recent ‘Lemlift’ commercial, ‘There For You’ is the second installment of RB’s new campaign for Lemsip, featuring CG character animation. The TVC was directed by RSA’s This Is Felo with character design and VFX a collaboration between Big Buoy and Smoke & Mirrors. The spot reveals the evolution of Lemsip’s character comparative against previous campaigns, as we witness a less mechanical, more affectionate and doting humanised protagonist. A pocket-parent with a huge heart, Lemsip follows our poorly female heroine as she goes about her day-to-day life, making it all better with little tricks here and there. A hyperealistic recreation of his previous embodiment, we watch as his magical powers provide tissues in a heartbeat, turn off flickering office light bulbs and terminate background hums of noisy roadworks, allowing our female cast member to feel at ease. Speaking on the creation of Lemsip’s new character interpretation, Smoke & Mirrors’ Lead Character Designer and Animator, Willie Torres, comments, ‘The Lemsip character has previously been interpreted as a slightly more mechanical personification. Being asked to redesign the character was a huge privilege and an opportunity not to be missed. It was clear from the beginning that the creatives at Havas wanted a change and they were looking for a character that could carry the new brand message, ‘There For You’.” “To achieve this, the goal was to make the new character kinder and more helpful. We worked closely with the Havas team through an extensive creative process with dozens of drawings and possibilities to reach the finished result.” Post-production Producer on the project, Jenna Le Noury, adds, “There was a tight turnaround as we were producing both Lemlift and Lemsip back-to-back. We’re all really happy with the end result which I feel was only achievable due to the seamless union between the teams at Havas, RSA and ourselves. It was great fun to be involved with this campaign”.
Medio	Televisión
Duración	32 seconds
Productora	Ridley Scott Creative Group
Postproducción	Big Buoy
Director creativo	Dave Mygind
Miembro del equipo creativo	Chico Barrera
Miembro del equipo creativo	Diogo Abrantes
Productor de la agencia	Charlotte Lawrence
Realizador	This is FELO
Productor de la productora	Nick Ferguson
Montador	Matthew Felstead
Diseño imagen	Willie Torres
CG Supervisor	Bram Vermaas
CG Supervisor	Cgi Lighting
Efectos especiales	Jim Allen
Colorista	Mark Horrobin
Productor ejecutivo	David Michaels
Efectos especiales	Jenna le Noury
CG Producer	Lonneke Bertens
Postproducción	Smoke & Mirrors