Título | The Spotify Effect: Digital Poster (4) |
Agencia | FCB Worldwide |
Campaña | The Spotify Effect |
Anunciante | Spotify |
Marca | Spotify |
Fecha de primera difusión/publicación | 2024 / 4 |
Sector Empresarial | Páginas de internet (excluyendo ISPs) |
Sinopsis | Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto. |
Medio | Exterior |
Duración | |
Responsable de la creación | Tara O |
Responsable de la creación | Michael Aimette |
EVP | Tara O |
EVP | Gary Resch |
Director ejecutivo de creación | Tara O |
Director ejecutivo de creación | Gary Resch |
Director creativo adjunto | Tara O |
Director creativo adjunto | Roxane Schneider |
Director creativo adjunto | Pieter Claeys |
Supervisor de arte | Tara O |
Supervisor de arte | Matthew Sy |
Supervisor de arte | Jenq Cheng |
Design | Tara O |
Design | Matthew Sy |
Design | Jenq Cheng |
Director creativo | Tara O |
Director creativo | Simon Dolsten |
Design Director | Tara O |
Design Director | Eric Benitez |
Director artístico | Tara O |
Director artístico | Victoria Rocha |
Designer | Tara O |
SVP | Tara O |
SVP | Nick Williams |
Responsable de la producción | Tara O |
Responsable de la producción | Nick Williams |
Content | Tara O |
Content | Nick Williams |
Studio Director | Tara O |
Studio Director | Jackie Helfgott |
Director of Business Affairs | Tara O |
Director of Business Affairs | Janice Katz |
SVP | Tara Graff |
Group Account Director | Tara O |
Group Account Director | Tara Graff |
Management Supervisor | Tara O |
Management Supervisor | Jessie Gwilt |
Chief Strategy Officer | Tara O |
Chief Strategy Officer | Todd Sussman |
Strategy Director | Tara O |
Strategy Director | Kelsey Steele |
Strategist | Tara O |
Strategist | Michael Schonfeld |
Animación | Tara O |
Personaje 3D | Tara O |
Animación | Andy Kennedy |
Personaje 3D | Andy Kennedy |
Designer | Andy Kennedy |
Socio creativo | Danilo Boer |
Integrated Producer | Margot Meyerhoff |
Scenic Designer | Simon Fernandes |
Director artístico | Vitor Favero |
Postproducción | Matt Klein |
Director de proyectos | Stefany Garcia |