Snyder's of Hanover Nashville Hot - "Left Me For Pretzels"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Estados Unidos

4835

Marca: Snyder's of Hanover Nashville Hot
País: Estados Unidos

Anunciante: Campbell's

Título	Left Me For Pretzels
Agencia	Saatchi & Saatchi NY
Campaña	Snyder's of Hanover Nashville Hot Left Me For Pretzels
Anunciante	Campbell's
Marca	Snyder's of Hanover Nashville Hot
Fecha de primera difusión/publicación	2023 / 7
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Filosofía	Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces
Medio	Interactivo
Duración	176 seconds
Banda Sonora	'Left Me For Pretzels' by Travis Byrd
Chief Marketing Officer (CMO)	Janda Lukin
Director de publicidad	Chris Tutor
Director de publicidad	Brandon Goodman
Director de publicidad	Bethridge Toovell
Director de publicidad	Lara Nicotra
Director de publicidad	Brian McCloskey
Director de publicidad	Kara Colety
Director de publicidad	Matt Venutrella
Director de publicidad	Nick Hammit
Responsable de la creación	Marcos Kotlhar
Director ejecutivo de creación	Dustin Tomes
Director ejecutivo de creación	Nick Kaplan
Director creativo	Evan Schultz
Director creativo adjunto	Marie Strycharz
Director creativo adjunto	Pedro Sampaio
Director creativo adjunto	Emily Galvin
Responsable de conceptos / redactor	Danny Todesca
Responsable de conceptos / redactor	Jake Marchant
Productor ejecutivo agencia	Mary Morgan
Broadcast Producer	Reid Pierce
Business Affairs Manager	Mike Heaton-Grill
Vice President (VP)	Caitlin Reynolds
Director de cuentas	Rebecca Hickman
Ejecutivo de cuentas	Kristina Renaud
Director de proyectos	Jessica Nazzareno
Strategy Director	Kris Weldon
Strategist	Ali Gomez
Media Agency	Spark Foundry
Chief Executive Officer (CEO)	Sarah Kramer
Account Manager, Media	Jennifer Byrnes
Director medios comunicación	Rebecca Kantor
Media Planner	Madison Kopack
Social Director	Jordan Arenas
Realizador	Sheena Brady
Productor	Annalise Rowane
VFX/Post Production	PXP Studios
Montador	Matt Slamowitz
Montador	Julia Marshall
Assistant Editor	Doug Zaner
Editorial Producer	Michelle Rand
Music / Sound Design	Overcoast
PR Agency	Zeno Group
PR Account Supervisor	Gina Petraglia
Cantante	Travis Byrd