Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, Reino Unido
TítuloMy Carer
Agencia
Campaña My Carer
Anunciante Alzheimer's Society
Marca Alzheimer's Society, UK
Fecha de primera difusión/publicación
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Medio Applications
Duración
Productora
Agency
Global Executive Creative Director
Chief Digital Officer
Director Digital
Director creativo
Responsable de conceptos / redactor
Director artístico
Digital Strategist
Responsable de la creación
Responsable de la creación
Business Director
Responsable de cuentas de agencia
Creative Technology Director
Lead Developer
UX Lead
Lead Architecture
Lead Developer

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