Alzheimer's Society, UK - "My Carer"

McCann Worldgroup, Europe

McCann Worldgroup, Europe London, Reino Unido

5676

Título	My Carer
Agencia	McCann Worldgroup, Europe
Campaña	My Carer
Anunciante	Alzheimer's Society
Marca	Alzheimer's Society, UK
Fecha de primera difusión/publicación	2019
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Sinopsis	My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Medio	Applications
Duración	135 seconds
Productora	Skiled.app
Agency	MRM Worldwide
Global Executive Creative Director	Adrian Botan
Chief Digital Officer	Jon Carney
Director Digital	Mike Cooper
Director creativo	Roy Cohen
Responsable de conceptos / redactor	Hetu Negri
Director artístico	Juan Peirano
Digital Strategist	Cedrine Streit
Responsable de la creación	Rob Doubal
Responsable de la creación	Laurence Thomson
Business Director	Gorgie Rechner
Responsable de cuentas de agencia	Mel Caplan
Creative Technology Director	Mark Hollering
Lead Developer	Arend Koopmans
UX Lead	Hasher Marouf
Lead Architecture	Michael Malinsky
Lead Developer	Jetse Koopman