Above the Influence - "Who Controls You?"

Hill Holliday

Hill Holliday Boston, Estados Unidos

12901

This ad is part of the ACT Responsible Collection

Marca: Above the Influence
País: Estados Unidos

Anunciante: Partnership for a Drug-Free America

Título	Who Controls You?
Agencia	Hill Holliday
Campaña	Who Controls You?
Anunciante	Partnership for a Drug-Free America
Marca	Above the Influence
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”
Medio	Televisión
Duración	30 seconds
Montaje	WAX
Audio Post Production	Sonic Union
Responsable de la creación	Lance Jensen
Director del grupo de creación	Kevin Daley
Director creativo	Rick McHugh
Responsable de conceptos / redactor	Amanda Roberts
Director artístico	Alyssa Fishman
Productor de la agencia	Colin Sweeney
Productor de la agencia	Bryan Sweeney
Responsable de cuentas de agencia	Jeff Nowak
Responsable de cuentas de agencia	Kelly Sullivan
Director de proyectos	Julie Heger
Planner (Strategy Director)	Ross Cidlowski
Productora	Adolescent
Productor ejecutivo	Hope Farley
Realizador	Maris Jones
Cinematografia	Ramaa Mosley
Productor delegado	Tara Saxson
Montador	Christopher Huth
Assistant Editor	Jean Taylor
Managing Partner/EP	Toni Lipari
Postproducción	Evan Meeker
Colorista	Stephen Picano
Mix Engineer	David Papa
Studio Director	Justine Cortale