adidas - "Yelena"

180 Amsterdam

180 Amsterdam Amsterdam, Países Bajos

6623

Título	Yelena
Agencia	180 Amsterdam
Campaña	Gold Is Never A Given (print/online) - adidas
Anunciante	adidas
Marca	adidas
Posted	Agosto 2008
Sector Empresarial	Ropa, moda y calzado
Lema	Impossible is Nothing
Sinopsis	To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN
Medio	Prensa y publicaciones
Productora	2D Photo Productions
Artista / Dibujante	Emile Wilmer
Director de proyectos	Piers Bebbington
Print Producer	Marlon Lee
Print Producer	David Corfield
Planificador de cuentas	Andy Edwards
Responsable de cuentas de agencia	Caroline Britt
Business Director	Geoff Coyle
Diseñador gráfico	Emile Wilmer
Responsable de conceptos / redactor	Carlos Furnari
Director artístico	Paulo Martins
Director creativo	Carlos Furnari
Director creativo	Paulo Martins
Director creativo	Dean Maryon
Comprador de arte	Maria Perez
Fotógrafo	Paulo Martins
Marketing Director	Kieran Riley