Título | Milk West - Snack Time |
Agencia | DDB Canada |
Campaña | Snack Time |
Anunciante | Milk West |
Marca | Milk |
Fecha de primera difusión/publicación | 2015 |
Filosofía | Advertising to teenagers can be tricky. They spend most of their time online and they hate being forced to watch ads. So, instead of forcing them to watch an ad about milk we decided to create something they’d want to watch. Snack Time is a web series with no traditional branding or call to action. However, every episode centers around milk and the snacks that go best with it. The perfect thing for teens to enjoy in their downtime when they’re relaxing, and probably thinking about having a snack. |
Medio | Case Study |
Duración | |
MÍDIA | OMD Vancouver |
Planificador estratégico | Robert Newell |
Director creativo adjunto | Neil Shapiro |
Responsable de conceptos / redactor | Neil Shapiro |
Director ejecutivo de creación | Cosmo Campbell |
DIRECTOR DE SERVICIO AL CLIENTE | Patty Jones |
Director de cuentas | Svetlana Connolly |
Director creativo | Josh Fehr |
Director artístico | John Larigakis |
Director ejecutivo de creación | Dean Lee |
Productor de la agencia | Matthew Sy |
Ejecutivo de cuentas | Natasha D'Souza |
Planificador estratégico | Matthew Nelson |
Social Media Strategist | Derek Lau |
Social Media Strategist | Jacqueline Lee |
MÍDIA | Diana Walter |
Empresa de creación sonora | Craig Warrian |
Voice | James Heguchi |
Voice | Adrian Petrew |
Voice | brian drummond |
Voice | Donny Lucas |
Voice | Jason Simpson |
Voice | Kelly Sheridan |
Animación | Todd Ramsay |
Animación | Svend Gregori |
Animación | Jon Izen |
Animación | Vincenzo Zumpano |
Animación | Brad Gibson |
Animación | Daniel Falk |
Audio | Wave Productions |
Diseño imagen | Yeti Farm Creative |