We wanted to create a powerful symbol for the initiative – an identity that would arrest attention, raise awareness and hopefully, provoke action. Our aim was to draw people’s attention to the fact that one day, tigers may disappear from the wild entirely. Inspired by the bold courage of these magnificent cats, we began with an act of bravery of our own - we removed the tiger icon from our own logo. We then created a series of limited edition cans that used thermochromic ink to make the tiger icon disappear and reappear, making the idea tangible and personal for our target audience.
Resultado
Inspired by the bold courage of these magnificent cats, we began with an act of bravery of our own - we removed the tiger icon from our own logo.