Acura - "Wall Art"

RPA

RPA Santa Monica, Estados Unidos

14693

Marca: Acura
País: Estados Unidos

Anunciante: Acura

Título	Wall Art
Agencia	RPA
Campaña	Wall Art
Anunciante	Acura
Marca	Acura
Fecha de primera difusión/publicación	2009 / 1
Producto	RDX
Sector Empresarial	Automóviles
Lema	Advance.
Sinopsis	The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowessdarting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stancethe RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.
Filosofía	It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.
Problema	"Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall. Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist.
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Productora	Epoch Films
Telecine	MPC LA
Efectos especiales	MPC LA
Responsable de la creación	David Smith
Director creativo	John Hage
Director artístico	Dan Buchmeier
Director artístico	Phillip Squier
Responsable de conceptos / redactor	Jeff Mullen
Productor ejecutivo agencia	Jack Epsteen
Productor de la agencia	Carolyn Casey
Producción musical	Elias Arts
Productor ejecutivo	Jerry Solomon
Productor delegado	Pat Harris
Cámara (persona)	Daniel Kutner
Compositor de música	Kenny Segal
Empresa de creación sonora	Dean Martin Hovey
Ingeniero de sonido	Robert Feist
Colorista	Mark Gethin
Realizador	Ben Foley
Realizador	Chris Hopewell
Realizador	Collision Films
Empresa de creación sonora	Ravenswork
Graffiti Artist	Henry "Sainty" St Leger
Offline Editor	Wendy Sandoval
Productor ejecutivo	Ann Haugen
Director creativo	Dave Gold
Director ejecutivo de creación	Jonathan Elias
Productor ejecutivo	Mark Tobin
Productor de la productora	Allyson Nevil
Artista / Dibujante	Adam Frazier