Pieter Claeys - Panthera - Tiger Royalty | AdForum Talent: The creative industry network.

Creative at Happiness FCB

Bruxelles, Bélgica

Título	Tiger Royalty
Agencia	Happiness Brussels, an FCB Alliance
Campaña	Tiger royalty
Anunciante	Panthera
Marca	Panthera
Posted	Diciembre 2015
Sector Empresarial	Protección / Derechos de los animales, adopción
Sinopsis	Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image.
Medio	Televisión y Cine
Duración	115 seconds
Strategic Director	Karen Corrigan
CEO Happiness Saigon	Alan Cerutti
Director creativo	André Mota
Chief Innovation	Kris Hoet
Director de cuentas	Pascal Kemajou
Diseñador gráfico	Anna Touvron
Web Development	Bliss Interactive
Montador	Philippe Blondeau
Film Production Company	Moxy
Productor de la agencia	Bart Vande Maele
Account Management Happiness Saigon	Livia Lancelot
Account Management Happiness Saigon	Nejwa Jacobs
Director creativo	Pieter Claeys
Director creativo	Niek Eijsbouts
Director creativo	Philippe Fass
Director creativo	Geoffrey Hantson