| Título | Motorcade |
| Agencia |
Deutsch NY
|
| Campaña |
Embrace Change (D.C.) - IKEA
|
| Anunciante |
IKEA
|
| Marca |
IKEA
|
| Posted | Enero 2009 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes
|
| Sinopsis | IKEA has created a mock Presidential Motorcade with IKEA boxes strapped to the roof and furniture protruding from the trunk of a limo and two Suburbans. Beginning at the Lincoln Memorial on January 15th, the motorcade will travel around the D.C. Metro area on Thursday and Friday, passing more than 40 of the most historical sites in Washington, D.C. |
| Filosofía | Visit www.embracechange09.com starting on the 16th, where visitors can custom design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. Three lucky winners will receive IKEA gift cards valued at $1,500. |
| Problema | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. |
| Resultado | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their homes. |
| Medio |
Transporte y vehículos
|
| Media Rep. |
Louise Thach
|
| Media Rep. |
Shaun Leavy
|
| Director medios comunicación |
Vonda LePage
|
| Responsable de la creación |
Heh Assoc
|
| Director del grupo de creación |
Nathan Hunt
|
| Responsable de conceptos / redactor |
Nick Bayne
|
| Director artístico |
Grant Piper
|
| Productor ejecutivo agencia |
Lauren Ziffer
|
| Productor de la agencia |
Sam Helfer
|
| Diseñador |
Joseph Barille
|
| Productor ejecutivo |
Jeremy Rosenberg
|
| Productor |
Nili Suhami
|
| Director artístico |
Anthony Alvarez
|
