| Título | Duty Calls |
| Agencia | Wieden + Kennedy |
| Campaña | Duty Calls |
| Anunciante | Electronic Arts Inc. |
| Marca | Bulletstorm |
| Fecha de primera difusión/publicación | 2011 / 2 |
| Sector Empresarial | Consolas de videojuegos |
| Sinopsis (Lengua original) | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> On Februrary 22nd, Bulletstorm hits stores for the Xbox 360, PS3, and PC. This First Person Shooter from EA, Epic, and People Can Fly takes the genre in a new direction with a fundamentally different approach to shooting. Rather than simply killing mutants and monsters with machine guns, Bulletstorm allows players to perform a series of “Skill Shots” or over-the-top combo moves that earn points for the user. The more creative the kill, the more points the gamer gets. The challenge for EA was to get gamers to understand that Bulletstorm definitely isn’t just another clichéd shooter. |
| Medio | Web Film |
| Realizador | Norm Badillo |
| Productor ejecutivo agencia | Ben Grylewicz |
| Director ejecutivo de creación | Susan Hoffman |
| Director ejecutivo de creación | Mark Fitzloff |
| Ejecutivo de cuentas | Matt Kelley |
| Responsable de cuentas de agencia | Becca Milby |
| Director de cuentas | Andrew Walenga |
| Productor de la agencia | Ryan Bolls |
| Productor de la agencia | Carl Whitehouse |
| Director artístico | Craig Allen |
| Responsable de conceptos / redactor | Eric Kallman |
| Director creativo | Jason Bagley |
| Director creativo | Eric Baldwin |
| Productora | Other Ocean Interactive |
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