Título | Get Tested (Board) |
Agencia | Y&R Israel |
Campaña | Get Tested Project |
Anunciante | Israel AIDS Task Force |
Marca | Israel AIDS Task Force |
Fecha de primera difusión/publicación | 2010 / 12 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Lema | Take an HIV test and know your status. Get Tested |
Sinopsis | Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing. |
Filosofía | To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.Take an HIV test and know your status. Get Tested |
Medio | Case Study |
Responsable de la creación | Gideon Amichay |
Director ejecutivo de creación | Tzur Golan |
Director creativo | Amit Gal |
Director artístico | Shirley Eva Bahar |
Responsable de conceptos / redactor | Orit Bar-Niv |
Executive Client Director | Adam Polachek |
Jefe de cuentas | Shiran Chen Barazani |
Ejecutivo de cuentas | Inbal Stern |
Planificador de cuentas | Yoni Lahav |