Israel AIDS Task Force - "Get Tested (165 sec)"

Y&R Israel

Y&R Israel Tel Aviv, Israel

8502

Título	Get Tested (165 sec)
Agencia	Y&R Israel
Campaña	Get Tested Project
Anunciante	Israel AIDS Task Force
Marca	Israel AIDS Task Force
Fecha de primera difusión/publicación	2010 / 12
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	Take an HIV test and know your status. Get Tested
Sinopsis	Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
Filosofía	To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.
Medio	Case Study
Responsable de la creación	Gideon Amichay
Director ejecutivo de creación	Tzur Golan
Director creativo	Amit Gal
Director artístico	Shirley Eva Bahar
Responsable de conceptos / redactor	Orit Bar-Niv
Executive Client Director	Adam Polachek
Jefe de cuentas	Shiran Chen Barazani
Ejecutivo de cuentas	Inbal Stern
Planificador de cuentas	Yoni Lahav