Kitkat - "Give Youtube a break"

Publicis Middle East

Publicis Middle East Dubai, Emiratos Árabes Unidos

4239

Título	Give Youtube a break
Agencia	Publicis Middle East
Campaña	Give Youtube a break
Anunciante	Nestlé
Marca	Kitkat
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Chocolatinas, golosinas, dulces, chicle
Sinopsis	In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads.
Medio	Interactivo
Duración	72 seconds
Director creativo	Mohamed BARECHE
Director ejecutivo de creación	Rana Najjar
Responsable de conceptos / redactor	hani mohsen
Director artístico	Mohamed Youssef El Naggar
Director artístico	Saaniya Abbas
Head of TV	Wael Said
Agency TV Producer	Mayssa Mohamed Ali Al-Azem
Planning Director	Jala Fawaz
Social Media Director	Wassim Haddad
DIRECTOR DE SERVICIO AL CLIENTE	Maya Khammar
Associate Director	Abdel Rahmane Hassouna
Executive Communications Director	Sabine Abdallah
Productora	Prodigious
Executive Business Director	Emile Douaihy
Communications Manager	Mayssa Abed
Brand Manager	Ghaith Hamed
Brand Manager	Ziad Jabi
Media Agency	Zenith Media
Media Manager	Chris-Mary Barakat
Group Director	Khaled Shehab
Senior Executive	Maria Marcela Cuaran