Lifewise - "The house of cars 4"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nueva Zelanda

2188

Título	The house of cars 4
Agencia	DDB Group Aotearoa
Campaña	The House Of Cars
Anunciante	Lifewise
Marca	Lifewise
Fecha de primera difusión/publicación	2018 / 12
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Lema	The house of cars
Sinopsis	For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens. Ambient advertisement created by DDB, New Zealand for Lifewise, within the category: Public Interest, NGO.
Medio	Prensa y publicaciones
Director creativo	Rory Mckechnie
Director artístico	Zac Lancaster
Responsable de la creación	Damon Stapleton
Director ejecutivo de creación	Shane Bradnick
Productor ejecutivo	Mark Foster