CRIO Hospital - "Mama Dance "

Bravo/BBG

Bravo/BBG Fortaleza, Brasil

3370

Título	Mama Dance
Agencia	Bravo/BBG
Campaña	Mama Dance
Anunciante	CRIO Hospital
Marca	CRIO Hospital
Fecha de primera difusión/publicación	2017 / 10
Sector Empresarial	Seguridad pública, salud e higiene
Lema	Self-exam is so simple that you can do it even by dancing
Sinopsis	Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
Medio	Prensa y publicaciones
Chief Executive Officer (CEO)	Caio Belo
Content Director	Thiago Cruz
Director creativo	Tavinho Carvalho
Responsable de conceptos / redactor	Michel Barba
Director artístico	Camilla Leite
Video Production Company	Ossimar
Video Production Company	Black Box
Audio Post Production	Sérgio medeiros
Audio Post Production	Mamute Trilha Sonora