| Título | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Agencia |
VML (formerly WT)
|
| Campaña |
Through Your Eyes
|
| Anunciante |
INCUCAI
|
| Marca |
INCUCAI x Sony Music
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Medios de comunicación, publicidad, edición y producción
|
| Sinopsis | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Medio |
Mobile Advertising
|
| Regional Chief Creative Officer |
Dany Minaker
|
| Regional Chief Creative Officer |
Patán Tarazaga
|
| Director creativo |
juan ignacio calvo
|
| Director creativo |
juan ignacio calvo
|
| Director creativo |
Matias Martty
|
| Responsable de conceptos / redactor |
Nicolas De Michele
|
| Director creativo |
Matias Martty
|
| Director artístico |
Francisco Cerutti
|
| Diseñador |
Federico Alfonso
|
| Responsable de conceptos / redactor |
Nicolas De Michele
|
| Director artístico |
Francisco Cerutti
|
| Responsable de la producción |
Maite Orlievsky
|
| Director artístico |
Francisco Cerutti
|
| Diseñador |
Federico Alfonso
|
| Social Media Strategy |
Gabriela Gardini
|
| Diseñador |
Federico Alfonso
|
| Responsable de la producción |
Maite Orlievsky
|
| Director de cuentas |
Carolina Graziano
|
| Responsable de la producción |
Maite Orlievsky
|
| Social Media Strategy |
Gabriela Gardini
|
| Director de cuentas |
Sofi Amestoy
|
| Social Media Strategy |
Gabriela Gardini
|
| Director de cuentas |
Carolina Graziano
|
| Technology Director |
Mercedes Aizawa
|
| Director de cuentas |
Carolina Graziano
|
| Director de cuentas |
Sofi Amestoy
|
| Technical Lead |
Javier Corra
|
| Director de cuentas |
Sofi Amestoy
|
| Developer |
Pablo Mendoza
|
| Technology Director |
Mercedes Aizawa
|
| Project Manager Lead |
Bárbara Laffue
|
| Technology Director |
Mercedes Aizawa
|
| Technical Lead |
Javier Corra
|
| Director de proyectos |
Julián Leonetti
|
| Technical Lead |
Javier Corra
|
| Developer |
Pablo Mendoza
|
| Qa Team |
P. Lopez Reyes
|
| Developer |
Pablo Mendoza
|
| Project Manager Lead |
Bárbara Laffue
|
| Qa Team |
J. Laurito
|
| Project Manager Lead |
Bárbara Laffue
|
| Director de proyectos |
Julián Leonetti
|
| Communications Director |
Roxana Fontana
|
| Director de proyectos |
Julián Leonetti
|
| Public Relations |
Ale Routurou
|
| Qa Team |
P. Lopez Reyes
|
| Qa Team |
P. Lopez Reyes
|
| Public Relations |
Pablo Rabotnikof
|
| Qa Team |
J. Laurito
|
| Qa Team |
J. Laurito
|
| Digital Marketing Director |
Anibal Marquez
|
| Communications Director |
Roxana Fontana
|
| Communications Director |
Roxana Fontana
|
| Managing Director |
Damian Amato
|
| Public Relations |
Ale Routurou
|
| Public Relations |
Ale Routurou
|
| Managing Director |
Agustin Sarricchio
|
| Public Relations |
Pablo Rabotnikof
|
| Public Relations |
Pablo Rabotnikof
|
| PR Agency |
AdverPR
|
| Digital Marketing Director |
Anibal Marquez
|
| Digital Marketing Director |
Anibal Marquez
|
| PR Director |
Natalia Rodoni
|
| Managing Director |
Damian Amato
|
| Managing Director |
Damian Amato
|
| PR Account Director |
Silvina Caballero
|
| Managing Director |
Agustin Sarricchio
|
| Managing Director |
Agustin Sarricchio
|
| Productora |
The Movement
|
| PR Agency |
AdverPR
|
| PR Agency |
AdverPR
|
| Realizador |
Renderpanic
|
| PR Director |
Natalia Rodoni
|
| PR Director |
Natalia Rodoni
|
| Realizador |
AGUSTIN ALBERDI
|
| PR Account Director |
Silvina Caballero
|
| Productor ejecutivo |
Juan Manuel Cuervo
|
| PR Account Director |
Silvina Caballero
|
| Filter Design |
Tomas Tokkyto Posse
|
| Productora |
The Movement
|
| Productora |
The Movement
|
| Social Media Agency |
Media Lab
|
| Realizador |
Renderpanic
|
| Realizador |
Renderpanic
|
| Realizador |
AGUSTIN ALBERDI
|
| Realizador |
AGUSTIN ALBERDI
|
| Productor ejecutivo |
Juan Manuel Cuervo
|
| Productor ejecutivo |
Juan Manuel Cuervo
|
| Filter Design |
Tomas Tokkyto Posse
|
| Filter Design |
Tomas Tokkyto Posse
|
| Social Media Agency |
Media Lab
|
| Social Media Agency |
Media Lab
|