| Título | Chase for the Charms Trailer |
| Agencia | Saatchi & Saatchi NY |
| Campaña | Chase for the Charms |
| Anunciante | General Mills |
| Marca | Lucky Charms |
| Fecha de primera difusión/publicación | 2013 / 3 |
| Sector Empresarial | Cereales del desayuno |
| Filosofía | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |
| Medio | Televisión y Cine |
| Duración | |
| Productora | Bandito Brothers |
| Montaje | Final Cut |
| Responsable de la creación | Con Williamson |
| Director ejecutivo de creación | Brian Carley |
| Director creativo | David Ekholm |
| Responsable de conceptos / redactor | David Ekholm |
| Director creativo | Subodh Samudre |
| Director artístico | Subodh Samudre |
| Productor de la agencia | John Doris |
| Realizador | Stewart Hendler |
| Director de fotografía | Brett Pawlak |
| Montador | Patrick Colman |
| Efectos especiales | Cantina Creative |
Más creaciones
VER TODOStep Into The Knight
- MARCA:
- Gotham Knights
- AGENCIA:
- Razorfish
Guesser
- MARCA:
- Pennington Biomedical
- AGENCIA:
- Partizan London
Crew Ready
- MARCA:
- Cadillac XT6
- AGENCIA:
- ROKKAN
No Ordinary Love Stories
- MARCA:
- Hallmark Cards
- AGENCIA:
- ROKKAN
DirtBike
- MARCA:
- Lenovo
- AGENCIA:
- Saatchi & Saatchi NY