CALM - "Unseen Signals"

VML

VML London, Reino Unido

1869

This ad is part of the ACT Responsible Collection

Marca: CALM
País: Reino Unido

Anunciante: Campaign Against Living Miserably (CALM)

Título	Unseen Signals
Agencia	VML
Campaña	Unseen Signals
Anunciante	Campaign Against Living Miserably (CALM)
Marca	CALM
Fecha de primera difusión/publicación	2023 / 7
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	No signal for help should go unseen. Your support could help save a life
Sinopsis	Over the course of this summer’s biggest football tournament, it is estimated 14 young women in the UK will take their own lives with recent ONS data revealing that one woman under the age of 25 dies by suicide every two days. Unseen Signals, created by VMLY&R London, aims to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life, as almost a fifth (19%) of young women aged between 18-34 in the past 5 years have felt either dismissed or invisible when speaking up about a mental health crisis. Known for her emotional storytelling, the hero film was directed by Natalie Rae through Object & Animal. England Lioness and CALM ambassador Fran Kirby is the focus of the action as she goes down in agony after being fouled, hand raised. She needs help. But the game continues around her. The whistle isn’t blown. She calls out. The game continues. She’s invisible. The players, the referee and the crowd are oblivious. There is no help coming. The powerful work draws on parallels faced by young women who are suicidal, whose calls for help can all too often be misunderstood or go unrecognised.
Medio	Televisión
Duración	30 seconds
Postproducción	Framestore
Productora	Object & Animal
Founder	Dom Thomas
Productor ejecutivo	Dom Thomas
Productor	Lucy Sherwood
Director de fotografía	Olan Collardy
Hair	thu mua phế liệu 24h
Director of Operations	Sophie Cowan
Montador	Eve Ashwell
Montador	Ed Cooper
VFX Lead	Paul O'Brien
VFX Lead	Darran Nicholson
Productor	Jake Saunders
Colorista	Matthieu Toullet
Audio	750mph Sound
Sound Engineer	Marçin Pawlik
Media Agency	7Stars
Chief Marketing Officer (CMO)	Matt Jennings
Marketing Director	Dipika Saggi
Director creativo	Danny Wright
Director de proyectos	Elle Abu-Nimeh
Realizador	Natalie Rae
Productor ejecutivo	Laura Hegarty
Director de producción	Jane Linfoot
Production Assistant	Ele Baldwin
Location Manager	Sally Thomas
Assistant Director	Rob Thorpe
Responsable de cuentas de agencia	Callum Noad
Montaje	Assembly Rooms
Montador	Phoebe Armstrong-Beaver
Roto	Maxwell Lane
Roto	Asher Hunt
Roto	Tizoc Flores
Colorization	Company 3
Audio	Caroline Jemirifo
Audio	Natasha Redhead