| Título | Playgrounds |
| Agencia | DiMassimo Goldstein |
| Campaña | Start a lie - Tappening |
| Anunciante | Tappening.com |
| Marca | Tappening |
| Posted | Julio 2009 |
| Producto | Tap water |
| Sector Empresarial | Medio ambiente y ecología |
| Lema | If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com |
| Sinopsis | The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment. |
| Medio | Prensa y publicaciones |
| Mercado | Estados Unidos |
| Más información | www.startalie.com/ |
| Director creativo | Mark DiMassimo |
| Director artístico | Chris Carlberg |
| Responsable de conceptos / redactor | Justin Prichard |
| Illustrator | Jan Kallwejt |
| Director de cuentas | Steve Dolan |
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