Cartier Santos - "Cartier - Santos"

Publicis 133

Publicis 133 Paris, Francia

Premios

4725

Marca: Cartier Santos
País: Francia

Anunciante: Cartier

Título	Cartier - Santos
Brief	As a man (actor Jake Gyllenhaal) sits daydreaming in a bar, he's transported to an airborne world which captures the atmosphere of his new Cartier Santos pilots' watch, named after Brazilian aviator Alberto Santos-Dumont. The visual effects build up the pace and atmosphere, creating environments that become ever more abstract and magical. As the bar set was built on a giant turntable, the lighting effects could be achieved in-camera. In the street sequence, additional computer generated mist was added to recall the action in the clouds. The street glimpsed from the bar was also added via CG to connect the two environments.
Agencia	Publicis 133
Campaña	Cartier - Santos
Anunciante	Cartier
Marca	Cartier Santos
Posted	Noviembre 2018
Sector Empresarial	Relojes
Sinopsis	Cartier is proud to reveal the new Santos de Cartier film starring the Maison's new ambassador Jake Gyllenhaal. The thrilling film is inspired by aviation pioneer Alberto Santos-Dumont and his personal quest to push boundaries and achieve the impossible.
Medio	Televisión
Realizador	Seb Edward
Director de fotografía	Hoyte Van Hoytema
Assistant Director	Adam Somner
Productora	Wanda Paris
Productor ejecutivo	Hélène Ségol
Productor delegado	Thierry Bettas Begali
Productor delegado	Romain Cavagnac
VFX Studio	Mikros Image
Efectos especiales	Stephane Allender
Efectos especiales	Nicolas Huguet
Efectos especiales	Xavier Questel
Flame Artist	Jonathan Hairman
Flame Artist	Jao M’changama
CG Artist	Adam Tinning
CG Artist	André Monteiro
CG Artist	Benjamin Lenfant
CG Artist	Matthieu Kornacki
Colorista	Jean-Clément Soret
Montador	Sam Rice-Edwards