Cotton Incorporated - ""Favorites" Intro"

DDB New York

DDB New York New York, Estados Unidos

8635

Título	"Favorites" Intro
Agencia	DDB New York
Campaña	"Favorites" Intro
Anunciante	Cotton Incorporated
Marca	Cotton Incorporated
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Almacenes de ropa y accesorios
Lema	Cotton. It’s Your Favorite for A Reason
Sinopsis	DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet.
Medio	Web Film
Duración	71 seconds
Más información	https://www.thefabricofourlives.com
Responsable de la creación	Icaro Doria
Director creativo	Cassandra Anderson
Director creativo adjunto	Marilyn Kam
Head of Broadcast	Ed Zazzera
Productor ejecutivo	Teri Altman
Comprador de arte	Jane Piampiano
Director de cuentas	Debbie Broda
Management Supervisor	Lauren Solomon
Assistant Account Executive	Kaine Cahill
Brand Planning Director	Jennifer Fox
Productora	Serial Pictures Los Angeles
Foto / Ilustración	Hello Artists