Save the Children - "I'm Giving My Voice"

adam&eveDDB

adam&eveDDB London, Reino Unido

7070

Título	I'm Giving My Voice
Agencia	adam&eveDDB
Campaña	I'm Giving My Voice
Anunciante	Save the Children
Marca	Save the Children
Fecha de primera difusión/publicación	2014 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	The ad starts with a photo of a Syrian child with a voiceover from Hawking verbalising a real life story from a Syrian child “I cry all the time…” A second photo is then shown and Hawking says “my house was burnt down, everything was gone…” The TV ad continues with more portraits and voiceovers and finally cuts to Hawking sitting in his wheelchair in front of the montage of images. He looks to the camera and says “the children of Syria have no voice, that is why I’m given them mine – what will you give?’ Appearing on screen are the words ‘Text SYRIA to 70008 to give £5’.
Medio	Televisión
Duración	60 seconds
Productora	Pulse Films
Postproducción	MPC LDN
Voice	Stephen Hawking
Director ejecutivo de creación	Ben Priest
Director ejecutivo de creación	Ben Tollett
Director ejecutivo de creación	Emer Stamp
Responsable de conceptos / redactor	Michael Burke
Director artístico	Ben Tollett
Media Agency	JAA
Media Planner	Nick Smith
Realizador	Matt Hougton
Montador	Rachel Spann
Audio Post Production	Clearcut Sound
Montaje	Work Editorial