EA Sports - "I Hate Jeff Gordon"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

9135

Título	I Hate Jeff Gordon
Agencia	Wieden + Kennedy
Campaña	NASCAR '08 - EA Sports
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Julio 2007
Producto	NASCAR '08
Sector Empresarial	Consolas de videojuegos
Lema	How Does It Feel?
Sinopsis	Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it.
Problema	To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game.
Medio	Televisión
Duración	30 seconds
Empresa de creación sonora	Joint Editorial House
Director creativo	Jose Cabaco
Director creativo	Tim Wolf
Responsable de conceptos / redactor	Matt Murphy
Director artístico	Matt Murphy
Director artístico	Sean Donnell
Director de cuentas	Steve Barry
Director de cuentas	Victoria Krueger
Productor de la agencia	Endy Hedman
Director ejecutivo de creación	Jelly Helm
Director ejecutivo de creación	Steve Luker
Productor ejecutivo agencia	Ben Grylewicz
Productora	Form