Título | Slant House |
Agencia | Mithun |
Campaña | Slant House |
Anunciante | Toro |
Marca | Toro |
Fecha de primera difusión/publicación | 2015 / 4 |
Sector Empresarial | Instrumentos y productos de jardinería, mobiliario de jardín |
Lema | Count on it |
Sinopsis | Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. |
Filosofía | The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries. From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” |
Medio | Televisión |
Duración | |
Productora | Backyard |
Editorial | Channel Z Edit |
Música | Finger Music |
CCO | David Carter |
Productor | Angie Schoemer |
Associate Creative Director / Art Director | Randy Gerda |
Associate Creative Director / Copywriter | Joe Stefanson |
Director de cuentas | Alison Stienessen |
Realizador | Nick Piper |
Director de fotografía | Terence Maritz |
President/Partner | Blair Stribley |
Managing Director/Partner | Chris Zander |
VP/Executive Producer | Kris Mathur |
Responsable de la producción | Emily Malito |
Executive Producer (South Africa) | Janette De Villiers |
Head of Production (South Africa) | Debra Stubbs |
Line Producer (South Africa) | Mel Charrington |
Lead Editor | Mike Weldon |
VFX / Finishing | Volt Studios |
Owner / Creative Director | Steve Medin |