| Título | Infinity |
| Agencia |
Armando Testa Group
|
| Campaña |
#TheNewHumanity
|
| Anunciante |
Lavazza
|
| Marca |
Lavazza
|
| Posted | Diciembre 2021 |
| Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
|
| Sinopsis | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
| Problema | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
| Medio |
Prensa y publicaciones
|
| Director ejecutivo de creación |
Michele Mariani
|
| Director creativo |
Federico Bonenti
|
| Responsable de conceptos / redactor |
Federico Bonenti
|
| Director creativo |
Andrea Lantelme
|
| Director artístico |
Andrea Lantelme
|
| Diseñador gráfico |
Michela Repellino
|
| Account Management |
Benedetta Buzzoni
|
| Account Management |
Gina Graci
|
| Fotógrafo |
Denis Rouvre
|
| Fotógrafo |
Christy Lee Rogers
|
