McCoy’s - "The Beast"

Engine UK

Engine UK London, Reino Unido

6577

Marca: McCoy’s
País: Reino Unido

Anunciante: KP Snacks

Título	The Beast
Agencia	Engine UK
Campaña	The Beast
Anunciante	KP Snacks
Marca	McCoy’s
Fecha de primera difusión/publicación	2021 / 2
Sector Empresarial	Papas fritas, crocantes maicitos, galletas y palitos salados
Filosofía	Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s. The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit. ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste. The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements." The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours. The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom.
Medio	Televisión
Duración	20 seconds
Audio	Wave Studios
Typography	Jelly London
Director ejecutivo de creación	Billy Faithfull
Director creativo	Sonny Adorjan
Director creativo	Olly Courtney
Miembro del equipo creativo	Andy Lee
Miembro del equipo creativo	Jonny Porthouse
Client Managing Director	Ed Norrington
Responsable de cuentas de agencia	Megan Seaby
Senior Account Director	Rosa Stanley
Senior Account Director	Alex Worthington
Chief Strategy Officer	Gen Kobayashi
Strategy Director	Elisa Edmonds
Senior Strategist	Laura Sammarco
Director de proyectos	Louisa Lewis
Productor ejecutivo	Debbie Impett
Productor de la agencia	Georgina Moxey
Agency Production Assistant	Olive Andrews
Productora	Blinkink
Realizador	Joseph Mann
Productor ejecutivo	Bart Yates
Productor	Joshua Smith
Director de fotografía	Alex Barber
Assistant Director	James Sharpe
Montaje	Stitch
Montador	Max Windows
Editing Producer	Alice Clarke
Editing Producer	Angela Hart
Postproducción	Freefolk
Colorista	Paul Harrison
Flame Artist	Andy Copping
Flame Artist	Jason Watts
Post-production Producer	Cheryl Payne
Sound Engineer	Tony Rapaccioli
Audio Producer	Ornela Peka
Typography	Eva Cremers
CGI	Neil Stubbings
CGI	PICS Picture
Media Agency	Starcom MediaVest