Orange - "RE Program Information Deck"

Publicis Conseil

Publicis Conseil Paris, Francia

Premios

1685

This ad is part of the ACT Responsible Collection

Marca: Orange
País: Francia

Anunciante: Orange

Título	RE Program Information Deck
Agencia	Publicis Conseil
Campaña	RE Program
Anunciante	Orange
Marca	Orange
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Servicios de telecomunicaciones
Sinopsis	The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023.
Medio	Case Study
President & Chief Creative Officer	Marco Venturelli
Director ejecutivo de creación	Fabrice Delacourt
Responsable de conceptos / redactor	Benjamin Sanial
Director artístico	Raphaël Halin
Creative Assistant	Célia Kuczynski
Creative Assistant	Caroline Delhoume
Art Director Assistant	Vincent Laugier
Strategic Planning Director	Damien Sabatier
Executive Client Lead	Marie Wallet
Executive Client Lead	Anne Dauvé
Business Director	Claudia Weiss
Business Director	Emilie Jeanneau
Director de cuentas	Adrien Roux
Director de cuentas	Aline Auger
Ejecutivo de cuentas	Priyanka-Lisa Sen
Ejecutivo de cuentas	Clément Renault
Ejecutivo de cuentas	Chloé Tabourian
Print Producer	Sandrine Martin
Agency TV Producer	Benjamin Auberdiac
Agency TV Producer	Prodigious
Sound Post-Producer	Joël Tessonneau
Post-production Producer	Franck-Hervé Marc
Editing Producer	Nik Hudson