| Título | RE Program Board |
| Agencia | Publicis Conseil |
| Campaña | RE Program |
| Anunciante | Orange |
| Marca | Orange |
| Fecha de primera difusión/publicación | 2022 / 11 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Sinopsis | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
| Medio | Case Study |
| Media Agency | Havas Media |
| Director ejecutivo de creación | Fabrice Delacourt |
| Director creativo | Fabrice Delacourt |
| Responsable de conceptos / redactor | Benjamin Sanial |
| Executive Client Lead | Marie Wallet |
| Executive Client Lead | Anne Dauvé |
| Director artístico | Raphaël Halin |
| Business Director | Emilie Jeanneau |
| Agency TV Producer | Benjamin Auberdiac |
| President & Chief Creative Officer | Marco Venturelli |
| Post-production Producer | Franck-Hervé Marc |
| Print Producer | Sandrine Martin |
| Sound Post-Producer | Joël Tessonneau |
| Director de publicidad | Quentin Delobelle |
| Business Director | Claudia Weiss |
| Art Director Assistant | Vincent Laugier |
| Account Management | Héloïse MATHON |
| Director de cuentas | Adrien Roux |
| Strategic Planning Director | Damien Sabatier |
| Director de cuentas | Aline Auger |
| Creative Assistant | Caroline Delhoume |
| Creative Assistant | Célia Kuczynski |
| Ejecutivo de cuentas | Priyanka-Lisa Sen |
| Editing Producer | Nik Hudson |
| Ejecutivo de cuentas | Clément Renault |
| Ejecutivo de cuentas | Chloé Tabourian |
| Agency TV Producer | Prodigious |
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