Deutsches Rotes Kreuz - "Online Street Musicians"

Jung von Matt AG

Jung von Matt AG Hamburg, Alemania

6902

Título	Online Street Musicians
Agencia	Jung von Matt AG
Campaña	Online Street Musicians
Anunciante	Red Cross
Marca	Deutsches Rotes Kreuz
Posted	Noviembre 2012
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.
Medio	Case Study
Director del grupo de creación	Jan Rexhausen
Director del grupo de creación	Dörte Spengler-Ahrens
Productor de la agencia	Laura Weber
Productor de la agencia	Martin Schön
Productora	Markenfilm Crossing GmbH
Director artístico	Eric van den Hoonard
Responsable de conceptos / redactor	Christina Drescher
Responsable de conceptos / redactor	Marc Freitag
Responsable de conceptos / redactor	Andreas Hilbig
Director creativo	Felix Fenz