Stepán Tyller
Responsable de conceptos / redactor at MullenLowe Praha
Prague, República Checa
TítuloThe Bridge
Agencia
Campaña Chance (Šance) - Foundation Chance
Anunciante Foundation Chance
Marca Dùm Šance
PostedAgosto 2006
Producto House of Chance
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema The Only Footsteps Left By Some Children
Sinopsis On ad we can see the view from the bridge. On railing are the footsteps left by child.
Filosofía We show the raelity of life of the children on the street.
Problema There are hundreds of children on Prague streets who can´t look after ourselves. The are hungry, abused and homeless. House of Chance is the place where they get next chance and hope. Enterpreneur organisation needs money for reconstruction of this house.
Medio Prensa y publicaciones
Mercado República Checa
Director creativo
Director artístico
Diseñador gráfico
Responsable de conceptos / redactor
Fotógrafo
Director de cuentas
Productor de la agencia
Director de publicidad
Productora

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