Título | The Bridge |
Agencia | Mark/BBDO |
Campaña | Chance (ance) - Foundation Chance |
Anunciante | Foundation Chance |
Marca | Dùm ance |
Posted | Agosto 2006 |
Producto | House of Chance |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Lema | The Only Footsteps Left By Some Children |
Sinopsis | On ad we can see the view from the bridge. On railing are the footsteps left by child. |
Filosofía | We show the raelity of life of the children on the street. |
Problema | There are hundreds of children on Prague streets who can´t look after ourselves. The are hungry, abused and homeless. House of Chance is the place where they get next chance and hope. Enterpreneur organisation needs money for reconstruction of this house. |
Medio | Prensa y publicaciones |
Mercado | República Checa |
Director creativo | Stepán Tyller |
Director artístico | Adrian Bell |
Diseñador gráfico | Petra Je?ková |
Responsable de conceptos / redactor | Jan Holecek |
Fotógrafo | Tony Gre?ek |
Director de cuentas | Katarina Vranková |
Productor de la agencia | Lenka Hájková |
Director de publicidad | Pavel Kozler |
Productora | Mark/BBDO |