| Título | Breathing Straws |
| Agencia | DLV BBDO |
| Campaña | Curiosity |
| Anunciante | CAM |
| Marca | Cam Baby Products |
| Posted | Diciembre 2012 |
| Sector Empresarial | Higiene del bebé |
| Lema | How do Fish Breathe? |
| Sinopsis | Cam, the child’s world is one of the most important companies for baby products in Italy.The company sells, through Italy and abroad, pushchairs, highchairs, etc.Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.The result was a imaginative, although realistic, vision of the world through children’s fantasy. |
| Medio | Prensa y publicaciones |
| Illustrator | Davide Calluori |
| Director artístico | Matteo Pozzi |
| Responsable de conceptos / redactor | Dennis Casale |
| Director creativo | Federico Pepe |
| Director creativo | Stefania Siani |
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