ProBalance - "Stay Home"

Imaginary Friends Kuala Lumpur, Malasia

6390

Título	Stay Home
Agencia	Imaginary Friends
Campaña	Stay Home
Anunciante	ProBalance
Marca	ProBalance
Fecha de primera difusión/publicación	2020 / 4
Sector Empresarial	Otros
Lema	#stayhome
Sinopsis	A dog, a girl, and a lesson in sitting and staying.
Filosofía	The agency had the simple idea of dogs trying to tell people to sit and stay indoors.
Problema	ProBalance, a pet food brand, wanted to create a PSA urging people in SE Asia to #stayhome and take the Covid19 shut down seriously.
Resultado	Production was shut down globally. The Kuala Lumpur-based production company, Directors Think Tank, reached out to a roster director, Kiran Koshy, based in California who had a history working with animals. The director wrote a script based on the idea, then shot it in his backyard, in Long Beach, using his daughter and their dog as the talent. Music was scored and mixed remotely by 2AM in Kuala Lumpur. The trumpet solo was performed by Benjamin in New Zealand. The color and finish was done remotely by Charles Gerstner, at home in Long Beach.
Medio	Web Film
Duración	31 seconds
Mercado	Indonesia, Singapur, Tailandia
Director	Kiran Koshy
Productor ejecutivo	Rajay Singh
Productor ejecutivo	Pat Singh
Compositor de música	Anton Morgan
Productora	Directors Think Tank
Music & Sound Design	2AM
Sound Designer	KK
Colorista	Charles Gerstner
Montador	Kiran Koshy
Director de fotografía	Kiran Koshy
Musician	Benjamin Webster