Título | Fluff |
Agencia | AMV BBDO |
Campaña | You Find the Colour, We'll Match It. - Dulux |
Anunciante | ICI Paints |
Marca | Dulux |
Fecha de primera difusión/publicación | 2001 / 1 |
Producto | Paint |
Sector Empresarial | Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos |
Lema | You Find the Colour, We'll Match It |
Filosofía | People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it". |
Problema | Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Productora | Outsider |
Responsable de conceptos / redactor | Nick Worthington |
Director artístico | Paul Brazier |
Productor de la productora | Jason Kemp |
Productor de la agencia | Kate Taylor |
Director ejecutivo de creación | Peter Souter |
Montador | Alistair Jordan |
Director de cuentas | Annie Gallimore |
Ejecutivo de cuentas | Victoria Austin |