| Título | Novelty Phone |
| Agencia | AMV BBDO |
| Campaña | Bringing People Together - BT |
| Anunciante | BT Group |
| Marca | British Telecom |
| Fecha de primera difusión/publicación | 2001 / 6 |
| Producto | Customer Satisfaction |
| Sector Empresarial | Servicios de telecomunicaciones |
| Lema | Bringing Jim and Raymond Together |
| Sinopsis | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| Filosofía | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Problema | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | Tomboy Films |
| Director ejecutivo de creación | Tony Cox |
| Director artístico | Mark Norcutt |
| Director artístico | Daryl Corps |
| Responsable de conceptos / redactor | Laurence Quinn |
| Responsable de conceptos / redactor | Mike Nicholson |
| Productor de la agencia | Ruth Hannet |
| Realizador | Kirk Jones |
| Director de cuentas | Christy Stewart-Smith |
| Director de publicidad | Amanda Mackenzie |