David Bertram
Realizador at ALLSO (Paris)
Boulogne-Billancourt, Francia
TítuloPotable
BriefRestoring drinking water to its former glory; reminding people of the commitment and passion each Veolia employee puts into its production, distribution and treatment... these are the goals of Veolia's first public communications campaign. This campaign marks the beginning of a transparent and virtuous dialogue between the brand and the 26 million French people it serves every day.In France today, we’ve come to expect access to clean drinking water 24 hours a day, 365 days a year because we’ve had this service for decades. Through our " Potable !" - or “Drinkable!” - campaign, we wanted to highlight the commitment and expertise of the Veolia women and men who make this vital service available every day.In French, “potable” means "potable drinking water," but in French everyday language it also means "acceptable," "adequate," "not too bad," or "so so."
Agencia
Campaña Potable
Anunciante Veolia Environnement
Marca Veolia Eau

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PostedNoviembre 2018
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Televisión
General Director Fr....�ric ..n H...s Sólo para suscriptores
Communications Director L....nt O...ia Sólo para suscriptores
Communications Director,France R...in P....nt Sólo para suscriptores
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Partner Ch.....te D...ot Sólo para suscriptores
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Director creativo Ch.....phe C...re Sólo para suscriptores
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Director artístico B...ît P...n Sólo para suscriptores
TV Production M...el Al.....ni Sólo para suscriptores
Producer C....ne Dut.......ta  Sólo para suscriptores
Director D...d B....am Sólo para suscriptores
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