Ali Bati
Creative Director at R/GA
New York City, Estados Unidos
TítuloStoryTime
Agencia
Campaña StoryTime
Anunciante Telekom Romania
Marca Telekom Romania
Fecha de primera difusión/publicación 2019 / 4
Sector Empresarial Servicios de telefonía móvil, WAP
Sinopsis The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when their parents are forced by financial circumstances to seek work abroad. A UNICEF study found that these children experience emotional trauma as a result of parents seeking employment in another country in the hope of providing a better life for them. According to the American Academy of Paediatrics, reading stories to children aids them with their emotional development, but if a parent is away from their child, it’s impossible to read to them. So Telekom teamed up with Leo Burnett Bucharest to develop Storytime, an interactive reading app, which enables parents to recreate the magic of storybooks when they are away from home. Storytime is the first app for long-distance bedtime stories.
Medio Interactivo
Duración
Responsable de la creación
Strategy Director
Managing Director
Jefe del grupo de creación
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Illustrator
Communications Director
Communications Manager
Digital Account Manager
Digital Planner

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