| Título | Real Fruit Winder - Strawberry |
| Agencia | Leo Burnett |
| Campaña | Kellogg's Real Fruit Winder |
| Anunciante | Kellogg's |
| Marca | Kellogg's |
| Posted | Noviembre 2002 |
| Producto | Real Fruit Winder |
| Sector Empresarial | Cereales del desayuno |
| Filosofía | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | John Jessup |
| Director creativo | Rob Gill |
| Director artístico | John Jessup |
| Director artístico | Steve Williams |
| Responsable de conceptos / redactor | Rob Gill |
| Responsable de conceptos / redactor | Steve Williams |
| Realizador | Geoffrey de Crecy |
| Director de publicidad | E.H.L. Christie |
Más creaciones
VER TODOSoft touch
- MARCA:
- Pampers Premium Care
Hot oats Inuit
- MARCA:
- Kelloggs Hot oats
Real Fruit Winder - Orange
- MARCA:
- Kellogg's
- AGENCIA:
- Leo Burnett