Título | Drowned |
Agencia | BBH |
Campaña | Giving Children Back Their Future - Barnado's Charity |
Anunciante | Barnardo's |
Marca | Barnardo's |
Posted | Noviembre 2002 |
Producto | Charity |
Sector Empresarial | Seguridad pública, salud e higiene |
Filosofía | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Medio | Publicidad en periódicos |
Mercado | Reino Unido |
Director creativo | John O'Keefe |
Miembro del equipo creativo | Alex Grieve |
Miembro del equipo creativo | Adrian Rossi |
Director de publicidad | Andrew Nebel |
Fotógrafo | Nadav Kander |
Planificador estratégico | Dan Goldstein |