| Título | Shotgun |
| Agencia | BBH |
| Campaña | Giving Children Back Their Future - Barnado's Charity |
| Anunciante | Barnardo's |
| Marca | Barnardo's |
| Posted | Noviembre 2002 |
| Producto | Charity |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Filosofía | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Medio | Publicidad en periódicos |
| Mercado | Reino Unido |
| Director creativo | John O'Keefe |
| Miembro del equipo creativo | Alex Grieve |
| Miembro del equipo creativo | Adrian Rossi |
| Director de publicidad | Andrew Nebel |
| Fotógrafo | Nadav Kander |
| Planificador estratégico | Dan Goldstein |
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