Título | Park |
Agencia | RPA |
Campaña | Hybrid For Everyone - Honda |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | May 2009 |
Producto | Insight |
Sector Empresarial | Automóviles |
Lema | From Honda. For Everyone. |
Sinopsis | Each spot, based in three distinct environments (e.g., on a rooftop, a park, the beach), opens on an Insight driving and quickly reveals, through a forced-perspective technique, additional Insights and people populating each location. As the spot progresses, more and more Insights and passengers are revealed until each location is filled with Insights. In addition, the creative assets feature a plant-leaf graphic found within the Insight. In the vehicle, the graphic is used as a unique fuel-economy scoring function to provide feedback on driving efficiency and performance. |
Medio | Televisión |
Duración | |
Mercado | Estados Unidos |
Montaje | Final Cut |
Efectos especiales | Ring of Fire |
Responsable de la creación | David Smith |
Música | Mostar Diving Club (Damian Katkhuda) |
Fotógrafo | Benedict Redgrove |
Realizador | Si & Ad |
Director creativo | Joe Baratelli |
Director creativo | Pat Mendelson |
Responsable de conceptos / redactor | Adam Lowrey |
Director artístico | Laura Hauseman |
Productor ejecutivo agencia | Gary Paticoff |
Director de fotografía | Eric Treml |
Productor delegado | Ahnee Boyce |
Productor ejecutivo | Jackie Kelman-Bisbee |
Productor de la agencia | Brian Donnelly |
Productor adjunto agencia | Lyndsey Wilson |
Supervising Producer | Mary Ann Marino |
Productora | Park Pictures |
Productor ejecutivo | Lizie Gower |
Productora | Academy Films |
Montador | Eric Zumbrunnen |
Productor ejecutivo | Saima Awan |
Post Producer | Kelly Garcia |
Productor ejecutivo | Jeff Koz |
Music Supervisor | Tricia Halloran |
Productor de sonido | Chanel Scott |
Producción musical | Hum Music and Sound Design |
Ingeniero de sonido | Loren Silber |
Empresa de creación sonora | Lime Studios |
Productor ejecutivo | John Myers |
Productor de la productora | Casey Conroy |
Director creativo | Jerry Spivak |
Productor de la productora | Dan Smiczek |