Minna Lavola
Director artístico at TBWA\Helsinki
Helsinki, Finlandia
TítuloTram Shelter
Agencia
Campaña Tram Shelter
Anunciante Amnesty International
Marca Amnesty International
PostedJunio 2005
Producto Anti-violence against women
Sector Empresarial Violencias domésticas, agresiones sexuales
Filosofía The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life
Problema When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them
Medio Exterior
Mercado Finlandia
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Jefe de cuentas
Supervisor depublicidad

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