Título | Tram Shelter |
Agencia | TBWA\ Helsinki |
Campaña | Tram Shelter |
Anunciante | Amnesty International |
Marca | Amnesty International |
Posted | Junio 2005 |
Producto | Anti-violence against women |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Filosofía | The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life |
Problema | When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them |
Medio | Exterior |
Mercado | Finlandia |
Responsable de conceptos / redactor | Tommy Mäkinen |
Responsable de conceptos / redactor | Markku Rönkkö |
Responsable de conceptos / redactor | Eeva Kekalainen |
Director artístico | Minna Lavola |
Director artístico | Jyri Konttinen |
Jefe de cuentas | Kirsi Pärni |
Supervisor depublicidad | Frank Johansson |